Case Study

Action Nouvelle Vie

Action Nouvelle Vie: Customized support for a charitable organization during the Christmas season

Context

A Merry Christmas for all thanks to social media.

Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instill hope.

This organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth. 

We have been working with Action Nouvelle for several years, because charitable work is at the heart of our concerns. 

For Christmas, Action Nouvelle Vie’s objective was to develop interactions with the residents of the Greater Montreal area. 

We therefore built a winning strategy focused on social media, particularly Facebook and Instagram. 

First, we worked on interaction campaigns to collect donations through the sharing of a video. 

Each share raised two dollars for a large distribution of food baskets and new gifts. 

Secondly, we deployed several traffic campaigns to collect voluntary donations via the New Life Action website.

Results in numbers
  • Average impressions per campaign on YouTube: 15,000
  • Average video views per campaign on YouTube: 5,370
  • Average impressions per campaign on Facebook: 64,640
  • Average share of leads from social networks and YouTube per campaign: 16% ROI

"The Bridge Media team has a lot of expertise and know-how, but beyond their knowledge, they are good listeners and they know how to adapt and respond to specific client needs."

M. Jérémie Olivier
Head of Communications

To offer all families in need a Christmas like no other, our passionate team got involved with the pride of deploying the values of a human and sharing corporate culture. We have contributed with a solidarity action by helping people who are going through difficult situations.

A strategic deployment

Mandate Challenges

  1. Undertake marketing actions to increase the visibility of the brand and develop its notoriety among a small customer base
  2. Present an attractive offer with video content
  3. Get sales

Strategies deployed by Bridge Media

  1. Strategic thinking to increase visibility
  2. Deploy a powerful advertising strategy and campaigns through advertising to an existing audience and to individuals in the client's industry
  3. Analyze results and optimize placements and audiences on Facebook and YouTube

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