A Cost Per Lead of $18 For A Tree-Cutting Company

Context

Bridge Media recently worked with a leading tree care company specializing in comprehensive residential and commercial services. With a strong reputation built on expertise, reliability, and environmental responsibility, the company stands out for its ability to provide tailored solutions that meet the specific needs of each client.

From precision pruning to complex vegetation management, the company uses advanced techniques and state-of-the-art equipment to help ensure the health and safety of trees and green spaces.

They partnered with us to fill their season using Google Ads, and we can confidently say: mission accomplished!

Results in figures

  • Traffic increased by 25.58%
  • Conversion rate: 11.87%
  • Cost per conversion: $18.0
  • Impressions: 91,62
  • Clicks: 6,824
  • Average cost per click: $2.15

These results clearly demonstrate the impact a skilled team can have on performance, even in a competitive industry like tree care. We were able to help fill the company’s schedule for

A strategic deployment

Project Challenge

One of the main challenges throughout this collaboration was managing the seasonality of our client’s business, which operates exclusively from March to November. This relatively short operating window created additional pressure to maximize the effectiveness of every Google Ads campaign, leaving very little room for experimentation or slow adjustments.

Precise targeting and rapid optimization were essential to ensure that every stage of the season was fully leveraged and that the return on investment was maximized within a limited timeframe. In this context, there was little room for error, making our role even more critical to the company’s success during its active months.

Strategies Implemented by Bridge Media

Several actions and strategies were implemented to achieve these results:

  1. Campaign architecture development: We created a customized Google Ads campaign structure designed specifically around the needs of our client in the tree care industry.
  2. Dedicated campaigns for individual services: Our team launched separate campaigns for each major service, including tree trimming, pruning, tree removal, arboriculture, and stump grinding.
  3. Daily monitoring and optimization: We closely monitored campaign performance every day, allowing us to make rapid adjustments and continuously improve results. By carefully analyzing the data, we optimized bids, keywords, and ad copy to maximize our client’s return on investment.

Do you operate a seasonal business and worry that a short season may limit your ability to generate meaningful results? Contact us to explore how the right digital strategy can help fill your schedule and make the most of your peak season.