contact

Mission Accomplished for Les Entretiens Lavoie: 15 New Clients in 30 Days

Fill your season in no time with a new website and high-performing Google Ads!

Context

Les Entretiens Lavoie is a family-owned business based in Lanaudière with nearly 20 years of experience in sod installation and landscaping. They stand out thanks to their team of qualified experts, their selection of high-quality eco-friendly materials, and their innovative techniques. Their passion has allowed them to grow the business significantly since its beginnings.

However, due to the current economic climate and strong competition, Les Entretiens Lavoie was concerned about finding enough clients for the 2023 summer season. This situation was common that year for many seasonal businesses.

Les Entretiens Lavoie therefore turned to Bridge Media to strengthen their digital marketing and help fill their season. We are proud to say that we successfully delivered.

As experts, we carefully identified the most strategic period for their marketing investment and guided them throughout the process. Thanks to our expertise in search engine optimization (SEO), website optimization, and Google advertising—the most widely used search engine in the world—we helped Les Entretiens Lavoie achieve strong and undeniable visibility.

Results in figures

  • 320 new users on the new website in the very first month*
  • 810 page views in the first month
  • 25 keywords ranking organically, including 1 in the top 10
  • 2,550 Google Ads impressions in their first month of advertising
  • 200 clicks on Google Ads in their first month of advertising
  • 15 new clients generated through the website contact form
  • A 5% Google Ads conversion rate, compared to an average rate of 3%

A strategic deployment

Challenges Related to the Mandate

  1. Their original website lacked optimization, which limited their online visibility.
  2. Their visual identity did not fully reflect the quality of their services.
  3. The timeline was extremely tight, as everything needed to be in place before the start of their summer season, by the end of April at the latest.
  4. The budget allocated to Google Ads marketing was very limited.

Strategies Implemented by Bridge Media

  1. We redesigned the company’s visual identity to give it a more modern, current, and dynamic look.
  2. We created and integrated a new five-page website. Thanks to our offering, even small businesses with limited marketing budgets can benefit from a professional website optimized for SEO and Google Ads.
  3. We analyzed the most relevant keywords for the company.
  4. We developed an optimized website architecture to provide a smooth user experience.
  5. We wrote optimized content tailored to the services offered.
  6. We optimized the website’s SEO elements, including metadata, titles, URLs, and alt text.
  7. We conducted a quality check of the technical SEO elements after launch to ensure the website was performing optimally.

Strategies Implemented by Bridge Media for Google Ads

  1. Our digital marketing strategist conducted an in-depth analysis of search terms and keywords.
  2. We wrote optimized ad headlines and copy designed to closely match users’ searches.
  3. Ad extensions were added to help improve campaign performance.
  4. The ads were launched for a three-month period.
  5. We closely monitored the campaign on a daily basis after launch to ensure it remained functional and effective. These checks also allowed us to quickly make the necessary optimizations to generate the expected conversions.

* It is important to note that a new website generally takes a few months to reach its full potential. Therefore, this case study represents only an initial overview based on the first month following the launch. The coming months will be crucial, but the preliminary results are already very encouraging.

OUR OTHER CASE STUDIES