Fissure Impériale is a company specializing in foundation crack repair, French drain installation, and foundation waterproofing on Montreal’s South Shore. The company has more than 20 years of experience and has been working with Bridge Media for approximately 15 years.
For this specialized small business, maintaining a steady flow of new inquiries is essential. The objective of the digital strategy is therefore very clear: to be visible when a homeowner is actively searching for a solution to a foundation or drainage problem.
From April 2026 to September 2026, the Google Ads campaigns included in the report generated:
One of the main challenges is directly related to the nature of Fissure Impériale’s services. Customers generally search for a company when they are facing an immediate issue, such as a foundation crack, water infiltration, or a drainage problem.
The strategy therefore needed to ensure that Fissure Impériale was visible at the right moment, to people with a strong purchase intent
As a small business primarily operated by its owner, maintaining a consistent flow of new inquiries is also especially important. Fluctuations in lead volume can quickly impact the company’s operations.
Finally, the strategy needed to continually evolve alongside changes to the website, the market, and the advertising campaigns in order to maintain performance over time.
Over the years, Fissure Impériale’s Google Ads strategy has continuously evolved:
