Great North Hardscape (GNH) is a national supplier specializing in products, tools, and equipment for hardscape and landscaping professionals. The company brings together a wide range of brands and solutions under one umbrella, offered through its distributor network.
Our collaboration with GNH began in November 2024, with a mandate focused primarily on social media. Over the years, it has evolved to include video production, Meta campaigns, and ongoing graphic design support for various internal needs, including the annual catalogue and event materials.
GNH entrusted us with two main objectives:
Meta Campaigns – March to August 2026
These results were achieved while three additional campaigns had yet to be launched as part of the program.
One of the main challenges of the mandate lies in the diversity of GNH’s product offering. As a distributor, the company needs to promote a wide range of products and brands that address very different needs.
The strategy therefore had to give visibility to these various brands while maintaining a consistent and recognizable presence for GNH itself.
This is combined with a wide range of marketing needs. Beyond social media, the team regularly requires materials for internal initiatives, its annual catalogue, events, and promotional activities. The mandate therefore needed to remain flexible enough to support GNH across multiple types of projects, rather than being limited to a single platform or format.
Several initiatives were introduced and expanded over the course of the collaboration:
This approach allows Great North Hardscape to support the visibility of its many brands while building a strong and consistent presence for GNH among industry professionals.
