GoliathTech
Comprehensive management of a digital strategy in the manufacturing sector
Background:
GoliathTech is a manufacturing company that has built a network of more than 160 franchisee units in North America and whose mission is to purchase and install GoliathTech helical (screw) piles. The main objective is to help franchisees win more contracts and increase the sales of screw piles.
We are responsible for GoliathTech’s digital presence. Our team was mandated to optimize the website for SEO, improve the customer experience, handle social networks and Google Ads, influencers and other aspects. Following a competitive analysis and diagnosis, we developed an action plan with objectives and performance indicators to measure the achievement of objectives established in the plan.
Bridge Media is proud to have surpassed performance indicators and GoliathTech had an outstanding year, particularly in the area of sales.
Results in numbers
- Impressions on Facebook since April 2021: 25 million
- Facebook page subscribers since 2020: increase of 10,000 subscribers
- Visitors in 2021: 106,600
- Number of leads generated in 2021: 4,168
I have worked with Bridge Media on several projects and so far my experience with them has been exceptional.
A Strategic deployment
Mandate challenges:
- Improve GoliathTech's online presence
- Increase the number of leads that franchisees receive in Canada and the United States
- Create a trusted brand identity on social networks
Strategies deployed by Bridge Media:
- Optimize the website for SEO
- Write blog posts every month
- Work on partnerships with influencers and media
- Deploy a content strategy on social networks with different objectives
- Deploy a digital marketing strategy on social networks and Google Ads to increase the number of leads during the peak business period of the year
