Case Studies

GoliathTech

Comprehensive management of a digital strategy in the manufacturing sector

Background:

GoliathTech is a manufacturing company that has built a network of more than 160 franchisee units in North America and whose mission is to purchase and install GoliathTech helical (screw) piles. The main objective is to help franchisees win more contracts and increase the sales of screw piles.

We are responsible for GoliathTech’s digital presence. Our team was mandated to optimize the website for SEO, improve the customer experience, handle social networks and Google Ads, influencers and other aspects. Following a competitive analysis and diagnosis, we developed an action plan with objectives and performance indicators to measure the achievement of objectives established in the plan.

Bridge Media is proud to have surpassed performance indicators and GoliathTech had an outstanding year, particularly in the area of sales.

Results in numbers

I have worked with Bridge Media on several projects and so far my experience with them has been exceptional.

I have worked with Bridge Media on several projects and so far my experience with them has been exceptional. Bridge Media adds value and provides quality content when needed! Excellent content and digital marketing agency. I work directly with the company's management who are not only top-notch professionals, but also great people to deal with.
M. Quiroz
Chief Financial Officer of GoliathTech Corporation

A Strategic deployment

Mandate challenges:

- Improve GoliathTech's online presence
- Increase the number of leads that franchisees receive in Canada and the United States
- Create a trusted brand identity on social networks

Strategies deployed by Bridge Media:

- Optimize the website for SEO
- Write blog posts every month
- Work on partnerships with influencers and media
- Deploy a content strategy on social networks with different objectives
- Deploy a digital marketing strategy on social networks and Google Ads to increase the number of leads during the peak business period of the year

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