Case study

HARKINS

Harkins: Improving Google Rankings by 200% and Brand Image

Context

Harkins is a family-owned business specializing in Scandinavian log homes and solid wood carpentry since 2000. Nearly twenty-five years later, the Laurentians-based company has become a reference in the field of log homes, log cabins, and timber frame construction.

Despite its successes, Harkins was lagging behind in terms of its brand image and its website, which dated back to the early 2010s. The company wanted to undertake a major overhaul of its image and improve the organic ranking of its website for keywords such as “log homes” and “timber frame.”

Having already had a business relationship with Bridge Media for several years, Harkins turned to us for this project.

Results in Numbers:

A Strategic Deployment

Challenges Related to the Project:

  1. Enhancing the company's image to align with the quality of work and service offered by Harkins.

  2. Improving website speed.

    3. Adding relevant content for search engines while maintaining a clean and attractive visual design.

    4. Ensuring that the website design is appealing while integrating between 1000 and 2000 words per page to improve rankings for the terms "log homes" and "timber frame."

Strategies Deployed by Bridge Media for the Website:

  1. Designing a custom website programmed on the WordPress platform using Elementor. Elementor allows for the creation of responsive websites for various screen sizes, minimizing the need for multiple plugins, which can sometimes slow down website loading.

  2. Installing an SEO extension to optimize the website's organic search ranking.

Strategies Deployed by Bridge Media for SEO:

  1. Conducting an analysis of the most relevant keywords for the business in both French and English.

  2. Creating an optimized website structure.

  3. Preparing content based on the services offered that addresses the most frequently asked questions of users.

  4. Optimizing images, H1, H2, URLs, metadata, and texts for targeted keywords.

  5. Ensuring that technical aspects of SEO are implemented before and after the website launch, such as setting up a sitemap, robot.txt, Google Analytics 4, etc.

  6. Verifying that the website performs well once it is online.

Recevez gratuitement notre guide sur les tendances marketing web 2023 à 2024!