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221 Keywords on Google: the SEO Strategy Behind Harkins’ Growth

Context

Harkins is a family-owned company that has specialized in Scandinavian log construction and timber framing since 2000. Nearly 25 years later, the Laurentians-based company has become a recognized name in log homes, cottages, and timber frame construction.

Despite its success, Harkins’ branding and website, which dated back to the early 2010s, were in need of an update. The company therefore wanted to undertake a major brand refresh while also improving the organic search rankings of its website for the keywords “log homes” and “timber frame.”

Having already worked with Bridge Media for several years, Harkins turned to us for this mandate.

Results in figures

  • 221 keywords ranking on Google
  • 27 keywords ranking in Google’s top 10
  • 5 keywords ranking in the top 3 for “log homes” and related variations

A strategic deployment

Challenges Related to the Mandate

  1. Elevate the company’s brand image to better reflect the quality of Harkins’ work and customer service.
  2. Improve website speed.
  3. Add relevant search engine content while maintaining a clean and visually appealing design.
  4. Ensure the website remained visually attractive while incorporating between 1,000 and 2,000 words per page to improve rankings for the terms “log homes” and “timber frame.”

Strategies Implemented by Bridge Media for the Website

  1. Design a custom website built on WordPress using Elementor. Elementor makes it possible to create responsive websites that adapt to different mobile and desktop screen sizes while minimizing the need for additional plugins. Since plugins can sometimes slow down website loading times, Elementor allows us to reduce the number required.
  2. Install an SEO plugin to optimize the website for organic search.

Strategies Implemented by Bridge Media for SEO

  1. Conduct keyword research to identify the most relevant terms for the company in both French and English.
  2. Develop an SEO-optimized website architecture.
  3. Create content based on the services offered while answering users’ most frequently asked questions.
  4. Optimize images, H1 and H2 headings, URLs, metadata, and website copy for the targeted keywords.
  5. Ensure all technical SEO elements were properly implemented before and after launch, including the sitemap, robots.txt file, Google Analytics 4, and more.
  6. Monitor the website after launch to ensure it was performing properly.
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