Case Studies

CHAUFFAGE FLEURANT

Increasing the Number of New Customers with an Effective Landing Page

Context

Chauffage Fleurant specializes in the sale and installation of heat pumps, air conditioners, and electric and oil heating systems for the greater Montreal area.

Founded over 20 years ago, Chauffage Fleurant offers comfortable and affordable solutions, with expertise in electric conversion, dual-energy, and heat pumps.

The Repentigny-based company utilizes ecological and efficient systems, enabling people to qualify for government subsidies and save money.

Results in numbers
Client's Needs

Chauffage Fleurant turned to Bridge Media, a Google Ads specialist, with a very specific goal: to acquire more new customers.

Strategic deployment

Challenges of the assignment

  1. We were already running Google Ads for this client, and the different Google ads were already well-optimized as Chauffage Fleurant was achieving good visibility: 90% of the time in the top 3 search results in the first quarter of 2023.

  2. Difficulty in converting potential customers. The ads were relevant and led potential customers to the website, but they were not necessarily contacting Chauffage Fleurant.

  3. The competition is fierce in this field, so it is crucial to find ways to stand out.

Our strategy:

  1. Proposing ways to optimize the landing page (where people land on the site) to generate more calls and quote requests. The landing page of a website is the new business card; it should represent the company and quickly demonstrate why visitors are in the right place. This page must be professional and reflect the company's image to reassure the visitor and persuade them to request a quote.

  2. Thanks to our expertise in Google Ads and our know-how in the field of customer experience for seasonal businesses, we focused on the important sections to integrate into the Google Ads landing page to maximize our client's results and marketing investments.

Conclusion

In summary, we have successfully doubled the number of new prospects for our client while reducing their advertising budget. What a great achievement!

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