How can a seasonal landscaping company increase lead generation while strengthening its digital visibility? By combining Google Ads, SEO, video, and social media in a strategy adapted to the company’s seasonality.
The Landscaping Company Inc. is a family-owned company specializing in turnkey landscaping services, with more than 25 years of experience and over 1,000 completed projects.
One of the main challenges of the mandate was to maximize the results in short period of time due to the seasonality of the industry. In Canada, the active landscaping season is essentially concentrated within roughly six months of the year. The strategy therefore needed to maximize lead generation during this period while continuing to build The Landscaping Company Inc.’s long-term visibility.
The main objectives were to generate more leads, expand into the Edmonton market, and strengthen the company’s overall digital presence.
From May 1 to September 17, 2026:
By comparison, the previous reporting period recorded only 32 conversions.
Even when considering only tracked calls and completed forms, The Landscaping Company Inc. generated more than four times as many confirmed conversions.
Since June 2025, Facebook and Instagram have generated approximately:
Social media primarily serves to strengthen The Landscaping Company Inc.’s visibility, credibility, and overall brand presence.
Several initiatives were introduced and refined throughout the mandate:
