The Perfumer
Improved customer experience and increased sales on multiple digital platforms
Background:
Le Parfumier is a perfume retailer located in Montreal and Laval. The company opened its doors in 1984 and has been very successful in-store. They approached us in 2020 to help them increase their online sales.
Bridge Media was tasked with SEO optimization of the website as well as custom programming to enhance the user experience (UX). We also helped with social media strategy and other forms of advertising on Google Shopping, Ebay, Amazon, Pinterest and Etsy.
Bridge Media has become Le Parfumier’s “web partner” to help them propel their online presence.
Results in numbers
- Contest - free perfume
- Number of signups: increase of 1465
- Cost per signup: $0.20
- Summer sales
- Number of engagements: increase of 2451
- Cost per engagement: $0.02
- Game: spin the wheel to win a prizes
- Number of visits to the website: 2500
- Cost per engagement: $0.02
We've been working with Bridge Media for almost two years now and it's been a breath of fresh air to deal with such a professional, knowledgeable and responsive team that really cares about their clients' needs, whether it's marketing or web development.
Strategic deployment
Mandate Challenges:
- Working with a WordPress site with lots of plug-ins and speed-related challenges
- Program features to automate inventory management
- Promote Le Parfumier on social networks while aiming to increase sales
Strategies deployed by Bridge Media:
- Find faster and cheaper hosting solutions
- Program a link between the sales tip and the customer's website
- Optimize the cache and compression of images to improve the speed of the site
- Program features to enhance the customer experience such as adding gift wrap to the shopping cart
- Optimize Facebook and Instagram account by adding Facebook and Instagram Shop pixel, Google Ad Remarketing (Retargeting) of audiences and more
- Prepare campaigns on Facebook and Instagram to increase newsletter subscribers and to do dynamic ad retargeting
- Prepare and offer consultation to create campaigns on Pinterest and Etsy
