Exponentiel
Mentoring and training Exponential: advertising campaigns on social networks and YouTube generated a 16% ROI
Context
The Exponentiel.net website presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world around the world. Luc Dumont is a destiny activator par excellence. He seeks to inspire and motivate people to maximize their growth, to discover their corridor of excellence, to learn winning strategies to fulfill their calling, their life mission, their business, their career and God’s plan for their life.
It offers online training on topics such as:
- Optimizing your time
- Finance
- The company
- Become your own boss
- The leadership
- The Bible
In addition to these online trainings, Exponentiel.net has a team of professionals who can offer personalized coaching and mentoring in various areas of life. In addition, Exponentiel’s YouTube channel contains a wide range of free video clips on various themes.
Results in numbers
- Average impressions per campaign on YouTube: 15,000
- Average video views per campaign on YouTube: 5,370
- Average impressions per campaign on Facebook: 64,640
- Average share of leads from social networks and YouTube per campaign: 16% ROI
Professional service, fast and very attentive to our needs; really, I have nothing but positive things to say about this company and the team.
The challenge was to target a very specific, small audience. With an email list of several thousand subscribers, we worked with Exponential Academy to promote their brand through retargeting ad campaigns on Facebook. Then, we deployed a retargeting ad campaign and managed placements on Youtube Ads in order to get a maximum of leads for the training offer. The Bridge Media team once again demonstrated the quality of their services by building a solid strategy for obtaining sales. Each training has an exact date and a limited number of registrations. It is therefore vital for these entrepreneurs to fill the available spots quickly. The campaigns were spread over a 12-month period between 2021 and 2022 for several of the proposed trainings. Discover some key figures of this marketing action developed with this client.
A strategic deployment
Mandate Challenges
- Undertake marketing actions to increase the visibility of the brand and develop its notoriety among a small customer base
- Present an attractive offer with video content
- Get sales
Strategies deployed by Bridge Media
- Strategic thinking to increase visibility
- Deploy a powerful advertising strategy and campaigns through advertising to an existing audience and to individuals in the client's industry
- Analyze results and optimize placements and audiences on Facebook and YouTube
