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Oahe Landscapes: 21 Conversions Generated from Just $ 651 in Google Ads Spend

Context

Oahe Landscapes is a landscaping company focused in part on expanding its presence in the Rapid City and Black Hills area.

The digital strategy had two main objectives: generate more qualified leads through Google Ads while also strengthening the company’s visibility and credibility on social media.

Results in figures

Google Ads Results

During the analyzed period, the Google Ads campaign generated:

  • 3,759 impressions
  • 216 clicks
  • 21 tracked conversions
  • $651.20 in ad spend
  • $31.01 cost per conversion
  • 9.72% conversion rate

With a benchmark of approximately 5%, the 9.72% conversion rate represents very strong performance.

In other words, nearly 1 in 10 clicks resulted in a tracked conversion, while maintaining a cost of only $31 per conversion.

Social Media Results

  • Nearly 80,000 Facebook views since late April
  • +23.7% engagement on Facebook
  • 75.4% of views came from non-followers, demonstrating strong reach among new audiences
  • 45.2% of views were generated by multi-photo posts
  • 37.9% of views were generated by Reels
  • Instagram grew from 23 to 53 followers in four months
  • More than 1,600 Instagram views since the account was reactivated

A strategic deployment

Project Challenges

One of the main challenges was reaching people with a genuine intent to move forward with a landscaping project, rather than simply generating website traffic.

The strategy also needed to help Oahe Landscapes strengthen its presence in Rapid City and the Black Hills. The social media report showed that Rapid City already represented nearly one-third of the Facebook audience, while still leaving significant room for growth in that market.

Finally, the Instagram presence needed to be largely rebuilt, as the account was inactive at the beginning of the strategy and had only 23 followers.

Strategies Implemented by Bridge Media

Several initiatives were implemented to support Oahe Landscapes’ growth objectives:

  1. Developing a Google Ads campaign focused on landscaping services to reach users with strong search intent.
  2. Continuously optimizing campaigns to control cost per conversion and maximize the number of inquiries generated.
  3. Expanding visibility in Rapid City and the Black Hills to support the company’s growth in this market.
  4. Creating consistent organic content showcasing projects, transformations, completed work, and team members.
  5. Prioritizing the best-performing formats, particularly project carousels and Reels.
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