Case Studies

Pictorem

Over 600,000 video views and 200 sales in 30 days on Facebook and Instagram

Background:

Pictorem is a specialty printer located in Brossard that offers printing services on canvas, metal, wood, puzzles and more. When they approached Bridge Media, the goal was to increase sales on Google Ads and Facebook/Instagram.

Bridge Media was given responsibility for the social media strategy and execution. The client’s Google Ads were also optimized, but since they offer higher-end products than the competition, we decided to focus on social media. This paid off very quickly and the client filled his order book. His sales increased so much that he even asked us to stop doing conversion ads to limit the number of orders!

Bridge Media is a proud partner of Pictorem.

Results in numbers

We have been working with Bridge Media for a few years and highly recommend them.

They are very accurate, professional and know the latest marketing trends. Great success!
Fabien Dormoy
President of Pictorem

A strategic deployment

Mandate Challenges:

- Define the client's brand identity on social media
- Publish consistently using original content
- Find a strategy that allows the client to increase sales
- To make Pictorem known to artists, painters, photographers in Canada and the United States

Strategies deployed by Bridge Media:

- Develop a six-month marketing plan with strategic objectives and performance indicators
- Design an editorial schedule
- Define audiences in relation to the target audience
- Carry out various digital marketing campaigns according to the marketing plan

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