A better structure, more intuitive navigation, and results that are already making an impact. Planchers à la carte is off to a strong start with its new website.
Planchers à la carte specializes in the sale and installation of flooring products. With a growing customer base and a competitive market, the company wanted to maximize the return on its digital marketing efforts.
The existing website had been built several years earlier and no longer reflected the quality or expertise of the company. Although Google Ads campaigns were generating a strong volume of website traffic, the conversion rate remained low.
This situation was limiting the effectiveness of the advertising investment and represented a missed opportunity to generate more leads.
The objective was therefore to design a new website that would showcase Planchers à la carte’s dual expertise as both a retailer and installer, while providing an optimized user experience designed to convert more visitors into customers.
Organic visibility
Planchers à la carte’s new website is already delivering very positive results. With a bounce rate below the industry average, strong session duration, and a high engagement rate, visitors are finding the content relevant and continuing to explore the site. Combined with growing organic visibility, this confirms that the website is off to an excellent start.
Since the website has only recently launched, these results are just the beginning, and performance is expected to continue improving over the coming months through ongoing SEO efforts and future optimizations.
The previous website did not effectively showcase the company’s dual expertise in both product sales and installation services, which could create confusion for visitors.
The structure and visual presentation were not optimized for conversion, despite the traffic generated by Google Ads campaigns.
The project portfolio was also not showcased effectively, even though completed projects are a key source of trust and inspiration for potential customers.
Several initiatives were implemented to address these challenges:
