SPPH
Since 2014, customized support for the not-for-profit for its strategic, technological and graphic design needs
Background:
SPPH (Solidarité de parents de personnes handicapées) is a non-profit organization that has been offering respite care services in Montreal for several years. Bridge Media wanted to help them because the people who work there have a big heart and do a lot of good around them.
The mandate began with the redesign of the brand identity and website in 2014. We then collaborated on several other projects including the redesign of the annual report as well as a strategic and graphic design plan. Adding to this, the many fundraising and advocacy initiatives through Facebook ads and newsletter mailings as well as website optimization when new content was added.
One of the major projects carried out in collaboration with SPPH was to bring together all of Quebec’s respite resources and allow parents of people with disabilities to find respite in real time. This is when the Portail Répit website and mobile application were born. We created a platform that allows organizations offering respite to add available services and that allows parents to find respite quickly.
Bridge Media is very pleased to be able to participate in the vitality of SPPH and to support them in their technological needs.
Results in numbers
- Facebook interaction advocacy campaign
- Number of engagements: 46,000
- Cost per engagement: $0.02
- Email Communications
- Rebrand of company identity and the annual report
The Bridge Media team is professional, responsive and offers innovative solutions.
A strategic deployment
Mandate Challenges:
- Refresh the brand identity while maintaining a professional image
- Bridge the gap between the organization's mission and its programs for funders
- Promote advocacy initiatives to relevant audiences on Facebook
- Communicate regularly with SPPH members
Strategies deployed by Bridge Media:
- Design a style guide
- Rework the communications strategy for the annual report and other materials
- Developed interactive video advocacy campaigns that generate a great public response
- Send bi-weekly newsletters to members and communications on the Facebook news feed
