SRLPAT
Deployment of a digital strategy for an NPO in the sports and recreation field. +30% of subscribers compared to the previous year!
Background
The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT is comprised of three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.
Bridge Media was mandated by the SRLPAT to provide support to achieve two main objectives: to increase the number of people registered for activities and to increase the number of reservations for the shows offered.
To achieve these objectives, we first redesigned the Roussin Community Centre and Édouard-Rivet Recreation Centre websites and optimized them for user experience and SEO. Then, we deployed a content strategy on social networks and an advertising strategy on social networks and Google Ads Grants in order to increase visibility and ultimately, the number of people who will register for the various activities offered.
Results in numbers
- Impressions of Facebook in 2021 : 126,722 (Roussin Centre) and 167,707 (CRER)
- Facebook page subscribers since 2020 : increase of 3753 (Roussin Center) and increase of 1484 (CRER)
- Number of visitors to the websites in 2021 : 61,007 (Roussin Center) and 17,237 (CRER)
- Number of new registrations compared to N-1 : +30% for a total of 6083 registrants
The best team I have worked with in a long time. Dynamic, creative and professional. Thank you Bridge Media!
As can be seen in the results section by the numbers, Bridge Media has once again demonstrated its ability to achieve goals through experience and excellence while ensuring that it is responsive to client needs.
A strategic deployment
Mandate Challenges
- Redesign of the two websites of the SRLPAT which includes the Roussin Community Centre and the Édouard-Rivet Recreation Centre
- Increase the number of registrations for the summer and winter sessions in the Montreal East region
- Develop a presence and interactive content on social networks
Strategies deployed by Bridge Media
- Optimize the website for user experience, but also for SEO
- Deploy a content strategy on social networks with different objectives
- Deploy an advertising strategy on social networks and Google Ads Grant to increase the number of registrations in the Montreal East region
