An 805 % Organic Growth Strategy for Trebor Manufacturing

An 805% increase in organic traffic since 2014!

Context

Trebor Manufacturing is a manufacturing company based in Ontario that produces equipment for heavy-duty trucks. When the company’s leadership approached us, they wanted to improve their visibility across Canada and the United States, as their website was generating very little meaningful traffic.

We recommended focusing primarily on organic search rankings, since Google Ads would have limited their visibility due to the restricted budget available for such a large geographic market. In addition, social media was not particularly popular in this industry at the time.

We also recommended creating a new SEO-optimized website. We then developed a marketing plan that included a content strategy, ongoing website optimization, Google Ads to help accelerate organic visibility, and a backlink acquisition strategy focused on trusted websites.

Within the first year, the company experienced a significant increase in traffic, helping Trebor Manufacturing expand its presence in the United States. Trebor also saw a major increase in sales and became one of the industry’s leading companies.

Results in figures

  • 822% increase in direct visits
  • In 2014: 648 visitors
  • In 2021: 5,976 visitors

« It is a pleasure to work with such a knowledgeable and competent team. They are always available and responsive to our requests. »

Denis Ducharm, General Manager, Trebor Manufacturing

A strategic deployment

Challenges Related to the Mandate

  • Increase website traffic in Canada and the United States
  • Rank for competitive search terms
  • Strengthen Trebor’s positioning as a B2B company

Strategies Implemented by Bridge Media

  • Design an SEO-optimized website+
  • Publish blog articles every month
  • Continuously improve and optimize the website and its content
  • Build backlinks to the website
  • Develop partnerships with Trebor’s clients