Trebor Manufacturing
An 805% increase in organic traffic since 2014
Background:
Trebor Manufacturing is a company in the manufacturing sector that produces equipment for heavy trucks in Ontario. When they approached us, they wanted to improve their online presence in Canada and the United States, but they didn’t have significant traffic on their website.
We suggested that they work primarily on organic positioning, as Google Ads would limit their visibility due to the limited budget to invest in such a large territory. Moreover, social networks in this sector were not very popular.
We also proposed the creation of a new SEO optimized website. We then prepared a marketing plan, including a content strategy, an ongoing website optimization program, advertising on Google Ads to accelerate organic positioning and link acquisition on trusted sites.
Within the first year, the company experienced an extraordinary increase in traffic, which propelled Trebor Manufacturing into the United States. Trebor also experienced a significant increase in sales and became an industry leader.
Results in numbers
- 69 keywords in positions 1 to 10 in Canada
- 104 keywords among positions 1 to 10 in the United States
- Organic visits: 805% increase
- In 2014: 3502 visitors
- In 2021: 31,702 visitors
- 822% increase in direct visits
- In 2014: 648 visitors
- In 2021: 5976 visitors
It is a pleasure to work with a knowledgeable and competent team.
A strategic deployment
Mandate Challenges:
- Increase the volume of visitors to Canada and the United States
- Positioning for competitive search terms
- Positioning company as a B2B company
Strategies deployed by Bridge Media:
- Design a website optimized for SEO
- Write blog posts every month
- Continuously improve and optimize the website and its content
- Acquire links that point to the website
- Work on partnerships with Trebor clients
