Digital Marketing Plan

A strong marketing plan to stay focused on your goals

In addition to offering web marketing and programming services, Bridge Media is also committed to the success of your business. 

Diagnosis (analysis) is at the heart of our approach, because it allows you to focus on the most relevant actions to take at the right time based on your competition and your objectives.

Following the assessment, we draw up an action plan that is essential to act quickly and efficiently, without getting sidetracked.

A well-thought-out action plan makes it possible to wisely choose the marketing platforms and methods to use, the advertising budgets to allocate, as well as the duration and frequency of advertising campaigns.

Strategy - The Method SMART

Objectives and performance indicators to justify your investment

We develop a digital marketing plan based on the needs raised during the assessment.

Each of the activities has its own objectives, performance indicators, advertising budgets and frequency/duration. Sometimes we determine that certain activities are not beneficial for a company so we will not include them in the short term plan.

A plan is designed for a period of 6 to 12 months, which allows us to optimize results throughout the year.


A solid strategy

In order to build a successful digital strategy, it’s important to start with a digital assessment based on your field of activity and your needs. A marketing plan is then created to provide a framework and to monitor well-defined key performance indicators. This allows us to take thoughtful and measurable actions.


Choosing which digital activities to prioritize

Following the analysis, we suggest activities that will propel you further on the right digital platforms. We divide the activities into different components as follows: strategy , Search Engine Optimization (SEO) , social media, Google advertising and email marketing. These different categories are then divided into subcategories to further streamline the plan. For example, we include in social networks the preferred platforms and a strategy for each of them.


Budget allocation and schedule preparation

Bridge Media allocates your monthly budget to maximize it over time. Budgets are allocated to the different activities and then a schedule is proposed for a specific period. You can consult it at any time to remind yourself of what is on the agenda and the rationale behind each of the actions taken. This serves as a guide and allows you to sleep easily.

Reliable. Creative. Efficient.


What we do

Digital presence analysis

Analysis of the competition

Brand positioning

Digital marketing plan

Social media

Google advertising

Email marketing

Advertising budget management

Search Engine Optimization (SEO)

Definition of key performance indicators and audiences

Calendar creation

Client meetings

We pride ourselves on our expertise and our friendly faces.

Case Studies

Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instil hope. The organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth.

The website presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world throughout the world...

The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT comprises three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.

Recevez gratuitement notre guide sur les tendances marketing web 2023!