Digital Marketing Plan
A strong marketing plan to stay focused on your goals
In addition to offering web marketing and programming services, Bridge Media is also committed to the success of your business.
Diagnosis (analysis) is at the heart of our approach, because it allows you to focus on the most relevant actions to take at the right time based on your competition and your objectives.
Following the assessment, we draw up an action plan that is essential to act quickly and efficiently, without getting sidetracked.
A well-thought-out action plan makes it possible to wisely choose the marketing platforms and methods to use, the advertising budgets to allocate, as well as the duration and frequency of advertising campaigns.
Objectives and performance indicators to justify your investment
We develop a digital marketing plan based on the needs raised during the assessment.
Each of the activities has its own objectives, performance indicators, advertising budgets and frequency/duration. Sometimes we determine that certain activities are not beneficial for a company so we will not include them in the short term plan.
A plan is designed for a period of 6 to 12 months, which allows us to optimize results throughout the year.
1.
A solid strategy
In order to build a successful digital strategy, it’s important to start with a digital assessment based on your field of activity and your needs. A marketing plan is then created to provide a framework and to monitor well-defined key performance indicators. This allows us to take thoughtful and measurable actions.
2.
Choosing which digital activities to prioritize
Following the analysis, we suggest activities that will propel you further on the right digital platforms. We divide the activities into different components as follows: strategy , Search Engine Optimization (SEO) , social media, Google advertising and email marketing. These different categories are then divided into subcategories to further streamline the plan. For example, we include in social networks the preferred platforms and a strategy for each of them.
3.
Budget allocation and schedule preparation
Bridge Media allocates your monthly budget to maximize it over time. Budgets are allocated to the different activities and then a schedule is proposed for a specific period. You can consult it at any time to remind yourself of what is on the agenda and the rationale behind each of the actions taken. This serves as a guide and allows you to sleep easily.
Reliable. Creative. Efficient.
Reliable.
Creative.
Efficient.
What we do
Digital presence analysis
Analysis of the competition
Brand positioning
Digital marketing plan
Social media
Google advertising
Email marketing
Advertising budget management
Search Engine Optimization (SEO)
Definition of key performance indicators and audiences
Calendar creation
Client meetings
We pride ourselves on our expertise and our friendly faces.
Case Studies
Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instil hope. The organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth.
The website Exponentiel.net presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world throughout the world...
The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT comprises three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.
GoliathTech is a manufacturing company that has built a network of more than 160 franchisee units in North America and whose mission is to purchase and install GoliathTech helical (screw) piles. The main objective is to help franchisees win more contracts and increase the sales of screw piles.
Le Parfumier is a perfume retailer located in Montreal and Laval. The company opened its doors in 1984 and has been very successful in-store. They approached us in 2020 to help them increase their online sales.
Following an initiative by the CDC de la Pointe, Bridge Media was approached to develop a mobile application for community organizations in the East End of Montreal. The application promotes the discovery of local community organizations while facilitating the communication of their services to users.
Beonebreed is a manufacturer of products for dogs and cats in Quebec. The company shares an exclusive sales network with Mondou in the province. In order to increase its sales, Beonebreed wishes to expand its network in English Canada by selling directly to consumers.
MACUCINA is a custom kitchen cabinet company in Laval. The owner asked us to help him get the word out in Quebec. He targets a high-end clientele, so he prefers to avoid discount hunters.
SPPH (Solidarité de parents de personnes handicapées) is a non-profit organization that has been offering respite care services in Montreal for several years. Bridge Media wanted to help them because the people who work there have a big heart and do a lot of good around them.
Pictorem is a specialty printer located in Brossard that offers printing services on canvas, metal, wood, puzzles and more. When they approached Bridge Media, the goal was to increase sales on Google Ads and Facebook/Instagram.
Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instil hope. The organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth.
The website Exponentiel.net presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world throughout the world...
The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT comprises three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.
