Email marketing to build customer loyalty

Every day we are inundated with emails from companies trying to get our attention. Yet, email remains the most effective way to communicate with your customers and it represents the best return on investment.

To avoid having your emails ignored, ask yourself this question: if it were you, what kind of content would you like to receive and how often?

Bridge Media can help you develop a successful email marketing strategy.

A strategic approach that engages your customers

Based on your business objectives and your service or product offering, Bridge Media will develop a content strategy for your newsletters that will be easy to reproduce and that meets your customers’ needs. The goal is to maximize the open rate of your newsletters in order to retain your customers and have them interact with your content on a regular basis. Some strategies include sending automated emails based on actions taken by your customers.

1.

Define your goals

When we define the objectives of the newsletter, we evaluate your target audience, their buying cycle and what interests them. These tactics allow us to determine the types of content to create and the ideal frequency of publication. These tactics allow us to determine the types of content to create and the ideal frequency of publication.

2.

Define the content strategy

We define the content strategy and frequency of publication. Some communications can be automated to reduce the to lighten the company's workload. For example, a welcome email can be automatically sent when a visitor subscribes to the newsletter.

3.

Create and send newsletters

Our creative team does automated email design and can build a professional and powerful newsletter template that includes a custom design and content templates. You can then manage the newsletter yourself and modify the template to your liking. Alternatively, our experts can also take care of it for you.

Reliable. Creative. Efficient.

Reliable.
Creative.
Efficient.

What we do

Analysis of the target audience

Evaluation of the purchasing cycle

Analysis of the frequency of publication

Analysis on automated emails

Analysis of the frequency of publication

Content strategy

Establishment of an editorial calendar

Design of a newsletter template

Creation of automated email series

Writing and translation of content

Programming of email campaigns

Performance analysis and optimization

We pride ourselves on our expertise and our friendly faces.

Case Studies

Bridge Media recently collaborated with a leading company in the tree pruning industry, which specializes in providing comprehensive services for both residential and commercial requirements.
Clinique Bé is an aesthetic medicine clinic located in the heart of Beloeil, on the South Shore of Montreal. Founded by an experienced and passionate
As breeders of purebred Sheep and Rams since 2013, their farm, located in L’Assomption in Lanaudière, offers high-quality products, free from hormones, preservatives, and antibiotics.

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