Email marketing to build customer loyalty
Every day we are inundated with emails from companies trying to get our attention. Yet, email remains the most effective way to communicate with your customers and it represents the best return on investment.
To avoid having your emails ignored, ask yourself this question: if it were you, what kind of content would you like to receive and how often?
Bridge Media can help you develop a successful email marketing strategy.
A strategic approach that engages your customers
Based on your business objectives and your service or product offering, Bridge Media will develop a content strategy for your newsletters that will be easy to reproduce and that meets your customers’ needs. The goal is to maximize the open rate of your newsletters in order to retain your customers and have them interact with your content on a regular basis. Some strategies include sending automated emails based on actions taken by your customers.
1.
Define your goals
When we define the objectives of the newsletter, we evaluate your target audience, their buying cycle and what interests them. These tactics allow us to determine the types of content to create and the ideal frequency of publication. These tactics allow us to determine the types of content to create and the ideal frequency of publication.
2.
Define the content strategy
We define the content strategy and frequency of publication. Some communications can be automated to reduce the to lighten the company's workload. For example, a welcome email can be automatically sent when a visitor subscribes to the newsletter.
3.
Create and send newsletters
Our creative team does automated email design and can build a professional and powerful newsletter template that includes a custom design and content templates. You can then manage the newsletter yourself and modify the template to your liking. Alternatively, our experts can also take care of it for you.
Reliable. Creative. Efficient.
Reliable.
Creative.
Efficient.
What we do
Analysis of the target audience
Evaluation of the purchasing cycle
Analysis of the frequency of publication
Analysis on automated emails
Analysis of the frequency of publication
Content strategy
Establishment of an editorial calendar
Design of a newsletter template
Creation of automated email series
Writing and translation of content
Programming of email campaigns
Performance analysis and optimization
We pride ourselves on our expertise and our friendly faces.
Case Studies
