Email marketing to build customer loyalty
Every day we are inundated with emails from companies trying to get our attention. Yet, email remains the most effective way to communicate with your customers and it represents the best return on investment.
To avoid having your emails ignored, ask yourself this question: if it were you, what kind of content would you like to receive and how often?
Bridge Media can help you develop a successful email marketing strategy.
A strategic approach that engages your customers
Based on your business objectives and your service or product offering, Bridge Media will develop a content strategy for your newsletters that will be easy to reproduce and that meets your customers’ needs. The goal is to maximize the open rate of your newsletters in order to retain your customers and have them interact with your content on a regular basis. Some strategies include sending automated emails based on actions taken by your customers.
1.
Define your goals
When we define the objectives of the newsletter, we evaluate your target audience, their buying cycle and what interests them. These tactics allow us to determine the types of content to create and the ideal frequency of publication. These tactics allow us to determine the types of content to create and the ideal frequency of publication.
2.
Define the content strategy
We define the content strategy and frequency of publication. Some communications can be automated to reduce the to lighten the company's workload. For example, a welcome email can be automatically sent when a visitor subscribes to the newsletter.
3.
Create and send newsletters
Our creative team does automated email design and can build a professional and powerful newsletter template that includes a custom design and content templates. You can then manage the newsletter yourself and modify the template to your liking. Alternatively, our experts can also take care of it for you.
Reliable. Creative. Efficient.
Reliable.
Creative.
Efficient.
What we do
Analysis of the target audience
Evaluation of the purchasing cycle
Analysis of the frequency of publication
Analysis on automated emails
Analysis of the frequency of publication
Content strategy
Establishment of an editorial calendar
Design of a newsletter template
Creation of automated email series
Writing and translation of content
Programming of email campaigns
Performance analysis and optimization
We pride ourselves on our expertise and our friendly faces.
Case Studies
Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instil hope. The organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth.
The website Exponentiel.net presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world throughout the world...
The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT comprises three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.
GoliathTech is a manufacturing company that has built a network of more than 160 franchisee units in North America and whose mission is to purchase and install GoliathTech helical (screw) piles. The main objective is to help franchisees win more contracts and increase the sales of screw piles.
Le Parfumier is a perfume retailer located in Montreal and Laval. The company opened its doors in 1984 and has been very successful in-store. They approached us in 2020 to help them increase their online sales.
Following an initiative by the CDC de la Pointe, Bridge Media was approached to develop a mobile application for community organizations in the East End of Montreal. The application promotes the discovery of local community organizations while facilitating the communication of their services to users.
Beonebreed is a manufacturer of products for dogs and cats in Quebec. The company shares an exclusive sales network with Mondou in the province. In order to increase its sales, Beonebreed wishes to expand its network in English Canada by selling directly to consumers.
MACUCINA is a custom kitchen cabinet company in Laval. The owner asked us to help him get the word out in Quebec. He targets a high-end clientele, so he prefers to avoid discount hunters.
SPPH (Solidarité de parents de personnes handicapées) is a non-profit organization that has been offering respite care services in Montreal for several years. Bridge Media wanted to help them because the people who work there have a big heart and do a lot of good around them.
Pictorem is a specialty printer located in Brossard that offers printing services on canvas, metal, wood, puzzles and more. When they approached Bridge Media, the goal was to increase sales on Google Ads and Facebook/Instagram.
Action Nouvelle Vie is a non-profit organization located in Longueuil that helps more than 10,000 people in vulnerable situations each month to improve their living conditions, preserve their dignity and instil hope. The organization offers tangible and human assistance that focuses on the well-being of single people and families, as well as on the healthy development of children and youth.
The website Exponentiel.net presents the different services offered by Luc Dumont, a mentor and coach who works mainly in the French-speaking Christian world throughout the world...
The Société Ressources-Loisirs de Pointe-aux-Trembles (SRLPAT) is a non-profit organization that specializes in the management of sports and recreational activities. The SRLPAT comprises three entities: the Roussin Centre, the Édouard Rivet Recreation Centre and Destination Aquatique.
