In today’s world, people’s perception and opinions of a company play a critical role in its revenue. Who has never looked up online reviews about a service company, a restaurant, or even a hotel?
While these reviews are not the only deciding factor, they contribute to the potential customer’s decision-making process and what is commonly known as e-reputation, or online reputation, of the company.
Google Business Profile
Google Reviews are one of the features of Google Business Profile. Launched in 2014, the tool was originally called “Google My Business” and quickly gained popularity among businesses of all sizes. It remains a free service today, contributing to the local search engine optimization (SEO) of businesses. Through Google Reviews, customers can leave ratings and feedback about the product or service they received from a company. Below you can see an example of a Google search for Bridge Media, where the reviews are displayed on the right-hand side within the Google Business Profile.
Those who are not convinced of the importance of Google Reviews will want to read the following statistics:
- 9 out of 10 people read reviews before making a purchase (7 out of 10 in 2017).
- Studies reveal that over 38% of consumers will not choose a business with a rating lower than 4 stars.
- 49% of consumers find consumer reviews more reliable than personal recommendations from family or friends.
- Best-selling products typically have ratings between 4.2 and 4.7, which experts consider the credibility threshold.
- 91% of 18-34 year-olds trust online reviews as much as recommendations from family and friends.
- Negative reviews deter 40% of consumers from engaging with a business.
- 88% of consumers are more likely to do business with a company that responds to both positive and negative reviews.
These compelling statistics demonstrate that Google reviews from consumers have become essential and integral to the strategies of web marketing experts, such as the Bridge Media team. These reviews are critical for a company’s online reputation and ultimately, revenue growth. In just a few seconds, an internet user can get an overview of what people think about your business. They can see the star ratings, the displayed averages, and individual comments if they want to delve deeper. It’s important to note that today’s consumers prefer to rely on concrete and authentic opinions before placing their trust in a company.
How to Obtain Google Reviews from Your Customers?
You can share your review URL with customers through the Google Business Profile dashboard on your computer or mobile application. With this URL, customers can leave reviews and view your business profile.
Where to Find the Link to Leave a Google Review?
Obtaining the Google Review Link on a Computer
- On your computer, sign in to Google Business Profile. If you have multiple locations, open the one you wish to manage by clicking on “View profile.”
- In the left menu, click on “Request reviews.”
- In the “Get more reviews” window, you can copy your review URL to share it with your customers.
Obtaining the Google Review Link on a Mobile Device
The Google My Business mobile application no longer exists, but you can manage your business listing directly from the Google Maps application now.
Here’s how to find the link to leave a Google review on a mobile device:
- Sign in to your business listing manager account using the Google Maps app.
- Tap on the “Business” tab at the bottom right.
- Scroll down to the “Get more reviews” section at the bottom of the page.
- Select “Share profile.”
- Copy your shortened URL to share it with customers or choose other sharing options provided.
By clicking on your link, customers will be able to rate your business and write a review.
Note: It is against Google’s review policies to incentivize or set up review stations in your business to encourage customers to write reviews. Reviews that violate these policies may be removed.
Solutions for Dealing with Negative Reviews on Google Business Profile
Some businesses may be hesitant to embrace reviews, fearing the impact of negative feedback. A satisfied customer is less likely to share their experience online since they expect good service, while an unsatisfied customer is more likely to express their dissatisfaction as it goes against their expectations. To mitigate the effects of negative Google reviews and protect your online reputation, here are two potential solutions:
- Respond to negative Google reviews by offering people the opportunity to contact you directly to discuss the issue. Provide them with a discount, refund, or other appropriate resolution. However, avoid engaging in public online exchanges to prevent the situation from escalating.
- Encourage your many satisfied customers to leave positive Google reviews. Educate your customers about the importance of these reviews for the well-being of your business.
Need Help with Your Online Reputation?
If you require assistance with your online reputation, Google reviews, or any other digital marketing needs in the short, medium, or long term, rely on the expertise of Bridge Media’s team. Our experienced professionals can assist you in developing and executing your strategy.
Request a free consultation today!