Founded more than 30 years ago, Toiture RMS specializes in roof replacement, repair, and snow removal for residential, commercial, and industrial properties.
For roof replacement and repair services, the company begins preparing its work season as soon as the snow melts. This period starts in the spring and runs through the end of the fall. It is a crucial time of year for the business, as the goal is to secure enough contracts to keep crews busy until weather conditions no longer allow work to be carried out on rooftops.
Toiture RMS therefore turned to Bridge Media for support during this critical period.
Once again, the numbers show that Bridge Media successfully generated interest for its client by adapting its strategy to the company’s needs and market context. At scale, this interest translated into quote requests and, ultimately, new contracts. A relatively modest investment with strong returns!
A short season: Roofing work only takes place from spring to fall, so Toiture RMS needed to fill its schedule quickly.
A limited budget: The goal was to generate as many qualified leads as possible without exceeding the budget.
Turning interest into action: Clicks needed to result in calls and quote requests, not just website visits.
Seasonal Google Ads campaigns: The campaigns ran from March to October 2022, during the company’s busiest months.
A focus on phone calls: The campaigns allowed potential customers to call directly from the ads, generating 244 calls.
Online quote requests: Users who clicked on an ad could request a quote through the website, resulting in 86 requests.
Cost control: The average cost per click remained at $4.19, allowing the $6,314 advertising budget to generate 1,913 clicks and 330 leads.
